Well, for one thing…
You don’t need any more data. You need insights between the data.
Get a deeper, richer view of what your brand needs to do from a strategic and tactical standpoint – not by merely compiling findings but channeling those findings into actionable recommendations for the road ahead.
It’s called a Brand Catapult. It’s the kind of customized “brand playbook” that gives you much greater clarity for at least the next 6-12 months, if not far beyond.
Each level of Brand Catapult provides strong analysis and insights on:
- Target Audience
- Competitive Analysis
- SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats)
- Positioning Recommendation
- Media Recommendations (including social media)
- Metrics for Success How does it happen?
How does it happen?
Through a combination of research tools and one-on-one interviews/small group interviews, we keep the larger view of uncovering own-able territory for your brand in mind. We also listen for the cold, unfiltered truth on how people view the brand, so we can gauge where your message is in sync with people and where disconnects are happening.
Who do we talk to?
Both internal and external sources.
The C-level. Directors. Employees farther on down and across departments. Select clients. Distributors and other outside vendors.
Why? It’s almost certain that while people at the top of the company view the brand one way, the people below the C-Suite and Director level don’t see that way. Clients and vendors may not see it that way either.
This is not always a bad thing. It suggests that somewhere deep within the company or outside of it, there’s a true insight that’s stronger for positioning and rebranding.
How long does it take?
If we’re able to access the proper sources in a timely manner, the entire Brand Catapult can be completed and delivered within 4-6 weeks.
Whether rebranding or building a brand for the very first time, just think how having a foundation in place can get your team on the same page in terms of understanding your vision, goals, brand strategy, knowledge of how your audience behaves and what they truly value most. And that puts you in position to craft the approach that both your own people, your clients and prospects can best appreciate.