YOUR BRAND DESERVES CHICAGO'S MOST HIGHLY RATED FRACTIONAL CHIEF CONTENT OFFICER.

Closely held and multi-generational businesses consistently come to our team at Caliber Brand Strategy + Content Marketing because we're able to help them with at least one of the following problem areas:

• Building A Strategic Marketing Roadmap To Provide Ongoing Clarity On Tactics
  
  
• Positioning Your Brand To Consistently Resonate With The Most Qualified Prospects

• Creating New Opportunities To Deliver More Dollars With Every Client
  
  
• Writing High Quality Marketing And Sales Messaging Made Exclusively For Ideal Clients

Do one of these sound familiar? Let's talk about it, along with other areas of improvement with your marketing or branding you'd love to see.

To get started, tell us about yourself by answering a few questions below so we can have a highly productive discovery meeting. If we're in alignment at the end of that meeting, we'll deliver a full marketing strategy that's yours to keep.

If you like that strategy, we'll have a conversation then and there about my team and I leading your marketing with full planning and implementation.

I can't wait to meet you. 

- Dan Gershenson

When it comes to marketing, we find family businesses like yours have at least one of the following challenges and fears:

Losing your identity in digital transformation.

Honoring your legacy while continually evolving.

Transferring decades of knowledge to new contexts.

Maintaining authentic connections with long-time clients.

Any of these sound familiar? Caliber has the skillsets and resources to address every one of these areas and more, like so:

Heritage Storytelling Workshops

These facilitated sessions with all generations of your family business will extract the authentic founding story, core values and pivotal moments that shaped the business.

From these recorded conversations, Caliber will organize and identify themes to set the tone for a reshaped brand message.

Modernized Brand Narrative
As we create a refreshed brand story to honor the business legacy and position your brand for contemporary audiences, you'll have a new narrative ready to be distributed across all relevant platforms.

Knowledge Transfer Content

Processes. Client relationships. Industry insights.
That's a lot of institutional knowledge from the founding or most recent generation you simply can't afford to lose.

To capture it all, we will develop content within formats like case studies, interviews and operational guides.

Next-Gen Leadership Positioning
You've got enough on your plate as it is. So how do you create new content all the time that sounds like it came straight from you?

Our interview-and-intake process collects your thoughts, takes the best of the best and rewrites them in a manner that establishes your expertise to prospects, stakeholders and industry audiences.

As good as how you'd sound yourself?
No. The best version of yourself yet.

Digital Transformation Support
You've always had a warm, relationship-focused business. Let's translate that personal approach from traditional media to digital channels through content that maintains your authentic voice.

Ready to be guided into the next era of your family business?

Do you want…

• A website that builds trust?
• A content platform to help you attract ideal clients?
• SEO to ensure your business is found on the web?
• Social media to create awareness and show a “human side” of the company?
• Reputation management to view how your customers feel?
• e-Marketing to reinforce your credibility?
• PPC ads to capture demand from eager buyers?

Then it’s a marketing system you want.
Accept no substitutes.

Caliber’s marketing system is designed to clarify your approach to the prospective customer in every stage of their potential relationship with you:
Know, Like, Trust, Try, Buy, Repeat and Refer.