ABOUT
As established and successful as they are, many family businesses don't have the time, resources or both to leverage marketing and take full advantage of all the opportunities before them.
They require a partner to help them stay ahead of the curve on customer intelligence, so they can understand customer challenges on a much deeper level - and then implement real, customized solutions that encompass writing, SEO, social media, eMarketing, paid advertising and more.
That's where we come in at Caliber Brand Strategy + Content Marketing.
Since 2012, we've served as the Fractional CMO+ for today's and tomorrow's generations of family business, helping them to:
Identify and target the right audience for marketing
Keep that ideal customer continuously engaged with the brand
Balance digital and traditional marketing channels
Level up in the face of increased competition
We don't want you to hire us today off of a website. That's silly for both of us.
Instead, check out our work, see what we're thinking and then let's get together to learn more about the 2-3 biggest challenges, frustrations and concerns you're facing right now with your marketing and sales. If that meeting feels good, we can explore a strategy before an engagement. No strings attached.
ABOUT DAN GERSHENSON
As your Fractional Chief Marketing Officer+ with senior strategic partners in tow,
Dan Gershenson is giving 2nd generation business owners in a family business with little or no Marketing Department the invaluable asset they need.
Especially when it comes to positioning their brand in the marketplace, creating more soundly strategic and compelling content for digital media, discovering real insight from customer interviews and identifying the tactics that make the maximum amount of sense for their audience, goals and budget.
That way, they can focus on a myriad of other day-to-day responsibilities, such as the business of running their business.
In Dan, you don't have a Fractional CMO+ who's merely about planning and strategy alone.
You've got a Fractional CMO+ who can ALSO DIRECT AND DELIVER marketing strategy, target audience identification, website writing and design, content creation, SEO, social media, eMarketing, reputation management and paid advertising.
All while saving at least $300,000 from a CMO's avg. salary plus implementation. Easily.
TRY BEFORE YOU BUY
Our process helps ensure we’re a proper fit for going forward with a perfect "Try Before You Buy"
strategy, referred to as a Total Online Presence Audit or Strategy First Blueprint.
Either of those will provide you with a full assessment and slate of recommendations we believe your company should pursue, based on your company's goals, budget, strengths, weaknesses, opportunities and threats.
If you like what you hear? Then and only then do we discuss an engagement. And if you don't or want to think about it? Our findings are still yours to keep. No questions asked.
With a minimal investment upfront, it's the best way to ensure you're going into a potential relationship with a Fractional CMO+ and team with your eyes wide open on the chemistry and plan going forward.
THE SYSTEM
When you hire Caliber Brand Strategy + Content Marketing, you're not just hiring a regular content marketing agency. You're hiring a Fractional CMO+ with 28 years of ever-evolving content marketing experience at your fingertips. And you gain access to a proven content marketing system, the Duct Tape Marketing System, that has worked for clients of all sizes over and over again, that Caliber will use to ensure success for your business.
HAVE YOU SEEN MY BOOK?
You've probably heard a lot of advice on how to optimize your website for local searches, but how do you know what your company requires? How do you decide what type of content to create?
Dan Gershenson's book, "Content Marketing for Local Search: Create Content that Google Loves & Prospects Devour," is an Amazon Best-Seller for good reason. Co-authored with four other leading marketing consultants, this is the guide in plain English that will get you to understand that with the right local search strategy, it's possible for anyone to think bigger and dominate locally.
WHAT MAKES US DIFFERENT?
3 ADVANTAGES FOR STARTERS.
#1
We’re Actually Designed For Family Businesses And Marketing Departments of One.
Manufacturing. Technology. Management consulting. Finance. Industries like these have a complex sale to make and need to find clarity on building a brand the right way. Now. That’s why those challenged by lack of internal resources and time have benefitted from bringing in the top reviewed Fractional CMO+ and content marketing agency in Chicago to provide superior strategies and creative content – Caliber Brand Strategy + Content Marketing.
#2
Our Proven System
When you hire Caliber Brand Strategy + Content Marketing, you're not just hiring a regular content marketing agency. You're hiring a Fractional CMO+ with 28 years of ever-evolving content marketing experience at your fingertips. You gain access to a proven content marketing system, the Duct Tape Marketing System, that has worked for clients of all sizes over and over again, that Caliber will use it to ensure success for your business.
#3
#3: Strategy First. Every Time. No Exceptions.
Before we even consider whether or not you should be on Facebook (or any other social media channel for that matter), we help our clients see the strategic vision of how all of this content actually fits into the “Big Picture” of what the brand is trying to accomplish. A blogger can’t often bring this greater perspective on branding to the table. A Fractional CMO+ and Creative Director who thinks strategically while generating compelling content all the while can. Like Caliber’s Dan Gershenson.
