Caliber Helps Family And Closely Held Businesses Create The Most Powerful Brand Messaging
To Attract The Highest Value Clients.

Hire the Fractional Chief Content Officer to Build, Level Up and Optimize the Brand You Want to Be.

Request Discovery Call

YOUR BRAND DESERVES CHICAGO'S MOST HIGHLY RATED FRACTIONAL CHIEF CONTENT OFFICER.


Closely held and multi-generational businesses consistently come to our team at Caliber Brand Strategy + Content Marketing because we're able to help them with at least one of the following problem areas:

  • Building A Strategic Marketing Roadmap To Provide Ongoing Clarity On Tactics

  • Positioning Your Brand To Consistently Resonate With The Most Qualified Prospects

 

  • Creating New Opportunities To Deliver More Dollars With Every Client

  • Writing High Quality Marketing And Sales Messaging Made Exclusively For Ideal Clients


Do one of these sound familiar? Let's talk about it, along with other areas of improvement with your marketing or branding you'd love to see.

To get started, tell us about yourself by answering a few questions below so we can have a highly productive discovery meeting. If we're in alignment at the end of that meeting, we'll deliver a full marketing strategy that's yours to keep.

If you like
that strategy, we'll have a conversation then and there about my team and I leading your marketing with full planning and implementation.

I can't wait to meet you. 

- Dan Gershenson


"Legacy To Future" Content Marketing

for Family Businesses


When it comes to marketing, we find family businesses like yours have at least one of the following challenges and fears:


Losing your identity in digital transformation.

Honoring your legacy while continually evolving.

Transferring decades of knowledge to new contexts.

Maintaining authentic connections with long-time clients.


Any of these sound familiar? Caliber has the skillsets and resources to address every one of these areas and more, like so:


Heritage Storytelling Workshops

These facilitated sessions with all generations of your family business will extract the authentic founding story, core values and pivotal moments that shaped the business.

From these recorded conversations, Caliber will organize and identify themes to set the tone for a reshaped brand message.



Modernized Brand Narrative
As we create a refreshed brand story to honor the business legacy and position your brand for contemporary audiences, you'll have a new narrative ready to be distributed across all relevant platforms.



Knowledge Transfer Content

Processes. Client relationships. Industry insights.
That's a lot of institutional knowledge from the founding or most recent generation you simply can't afford to lose.

To capture it all, we will develop content within formats like case studies, interviews and operational guides.



Next-Gen Leadership Positioning
You've got enough on your plate as it is. So how do you create new content all the time that sounds like it came straight from you?

Our interview-and-intake process collects your thoughts, takes the best of the best and rewrites them in a manner that establishes your expertise to prospects, stakeholders and industry audiences.

As good as how you'd sound yourself?
No. The best version of yourself yet.



Digital Transformation Support
You've always had a warm, relationship-focused business. Let's translate that personal approach from traditional media to digital channels through content that maintains your authentic voice.



Ready to be guided into the next era of your family business?

You Bet I Do!

MARKETING SYSTEMS


Do you want…


  • A website that builds trust?
  • A content platform to help you attract ideal clients?
  • SEO to ensure your business is found on the web?
  • Social media to create awareness and show a “human side” of the company?
  • Reputation management to view how your customers feel?
  • e-Marketing to reinforce your credibility?
  • PPC ads to capture demand from eager buyers?


Then it’s a marketing system you want.
Accept no substitutes.

Caliber’s marketing system is designed to clarify your approach to the prospective customer in every stage of their potential relationship with you:
Know, Like, Trust, Try, Buy, Repeat and Refer. 


Get The System!

INDUSTRIES WE WORK WITH

WHAT OUR CLIENTS SAY

Working with Dan is like having a personal superhero. vigilantly advocating on your behalf, without fail.


He embeds himself into your business and your brand, providing him a perspective that he generously shares, leading to changes that make your business better. 

Dan uncannily translates your voice to the written word — to the point that customers comment on it. I don't have any re-work with Dan; he gets it the first time, every time. I always look forward to working with Dan. He is thoughtful, fun and funny, genuine and easy to work with.


Kathy Quinn, Q Group

I hired Dan and his team to handle all of my marketing,

and it was the best decision I've ever made!


I am the managing partner of a boutique law firm in Chicago. I hired Dan to handle all of my marketing and it was the best decision I've ever made! He is truly a one-person law firm marketing department. His experience, guidance and creativity has been incredibly useful to me as I try to grow my practice. Most importantly, he is wonderful to work with, a true partner. Highly recommend Dan's services to any firm or company!

Adam Gurney, Gurney Law Group

RECENT EVENTS

01

I’m Ready! Interview Series Featuring Dan Gershenson: Stop Pitching To People And Have A Conversation!

Watch Now

02

The Slow Pitch: How To Get Business Leads on LinkedIn

Listen Now

03

Creating Content that Ranks in Local Search

Read More

04

The Marketing Hourglass

Watch Now

The Fractional CMO

By Dan Gershenson July 22, 2022
Do a search for your name, your company name, your product or service names. Whatever you find on page one in the Google SERPs amounts to a significant collage of how your brand is seen in the wild today. See, it doesn’t matter if your best client tells their best friend you are the most […] The post Page One on Google Is Your New Business Card appeared first on Caliber Brand Strategy + Content Marketing.
By Dan Gershenson July 15, 2022
For local businesses, ranking your business in Google My Business (the Google maps 3-pack) can be the difference between thriving and merely surviving. All Google products evolve as they find ways to make search better and, let’s face it, make more money from that fact. There are a handful of factors that Google uses to […] The post Google My Business: The Key to Ranking Your Local Business appeared first on Caliber Brand Strategy + Content Marketing.
By Dan Gershenson July 8, 2022
Look, if you’re a local business, meaning most or all of your business comes from customers living in your community, you must get very serious about local SEO. Don’t worry, ranking locally for the kinds of things your prospects are looking for isn’t rocket science, but it does take a serious commitment to a handful […] The post The Local SEO Playbook – Your Guide to Local Rankings appeared first on Caliber Brand Strategy + Content Marketing.
By Dan Gershenson July 2, 2022
The conversation was going well. We felt like we were connecting at the same level. The prospect had gotten to know me and appeared to feel great about my understanding of his process, goals, etc. Then came the question. I’ve received it many times before. “Do you have any experience in our industry?” Years ago, […] The post “Do You Have Experience In Our Industry? No? Cool.” appeared first on Caliber Brand Strategy + Content Marketing.
June 24, 2022
“The Client Is Always Right,” they say proudly. Nah. If the client is a soul-sucking, verbally abusive monster who makes you feel less than dirt, they’re not right. They’re Energy Vampires and you need to kill them. Not literally, of course. I mean fire them. Tell them to exit, stage left, out of your life.
By Dan Gershenson June 17, 2022
First, watch this short video on “How To Hire A Marketing Consultant,” from John Jantsch of Duct Tape Marketing. We think it’ll share a great point of view on ten things you should be looking for in a marketing consultant so you can start your search off right.  To John’s points, we’d like to expand on […] The post Ready To Hire A Marketing Consultant? Here’s 10 Things To Look For. appeared first on Caliber Brand Strategy + Content Marketing.
Show More
Share by: