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Closely held and multi-generational businesses consistently come to our team at Caliber Brand Strategy + Content Marketing because we're able to help them with at least one of the following problem areas:
Do one of these sound familiar? Let's talk about it, along with other areas of improvement with your marketing or branding you'd love to see.
To get started, tell us about yourself by answering a few questions below so we can have a highly productive discovery meeting. If we're in alignment at the end of that meeting, we'll deliver a full marketing strategy that's yours to keep.
If you like
that strategy, we'll have a conversation then and there about my team and I leading your marketing with full planning and implementation.
I can't wait to meet you.
- Dan Gershenson
When it comes to marketing, we find family businesses like yours have at least one of the following challenges and fears:
Losing your identity in digital transformation.
Honoring your legacy while continually evolving.
Transferring decades of knowledge to new contexts.
Maintaining authentic connections with long-time clients.
Any of these sound familiar? Caliber has the skillsets and resources to address every one of these areas and more, like so:
Heritage Storytelling Workshops
These facilitated sessions with all generations of your family business will extract the authentic founding story, core values and pivotal moments that shaped the business.
From these recorded conversations, Caliber will organize and identify themes to set the tone for a reshaped brand message.
Modernized Brand Narrative
As we create a refreshed brand story to honor the business legacy and position your brand for contemporary audiences, you'll have a new narrative ready to be distributed across all relevant platforms.
Knowledge Transfer Content
Processes. Client relationships. Industry insights.
That's a lot of institutional knowledge from the founding or most recent generation you simply can't afford to lose.
To capture it all, we will develop content within formats like case studies, interviews and operational guides.
Next-Gen Leadership Positioning
You've got enough on your plate as it is. So how do you create new content all the time that sounds like it came straight from you?
Our interview-and-intake process collects your thoughts, takes the best of the best and rewrites them in a manner that establishes your expertise to prospects, stakeholders and industry audiences.
As good as how you'd sound yourself?
No. The best version of yourself yet.
Digital Transformation Support
You've always had a warm, relationship-focused business. Let's translate that personal approach from traditional media to digital channels through content that maintains your authentic voice.
Ready to be guided into the next era of your family business?
Do you want…
Then it’s a marketing system you want.
Accept no substitutes.
Caliber’s marketing system is designed to clarify your approach to the prospective customer in every stage of their potential relationship with you:
Know, Like, Trust, Try, Buy, Repeat and Refer.
Working with Dan is like having a personal superhero. vigilantly advocating on your behalf, without fail.
He embeds himself into your business and your brand, providing him a perspective that he generously shares, leading to changes that make your business better.
Dan uncannily translates your voice to the written word — to the point that customers comment on it. I don't have any re-work with Dan; he gets it the first time, every time. I always look forward to working with Dan. He is thoughtful, fun and funny, genuine and easy to work with.
I hired Dan and his team to handle all of my marketing,
and it was the best decision I've ever made!
I am the managing partner of a boutique law firm in Chicago. I hired Dan to handle all of my marketing and it was the best decision I've ever made! He is truly a one-person law firm marketing department. His experience, guidance and creativity has been incredibly useful to me as I try to grow my practice. Most importantly, he is wonderful to work with, a true partner. Highly recommend Dan's services to any firm or company!