MANUFACTURING & INDUSTRIAL

Marketing Samples

BUSINESSES WE'VE WORKED WITH

For years, we heard that manufacturing marketing would eventually go through a transition beyond traditional media into digital marketing. Look no further than Lake Cable for evidence of that change being here and here to stay.


A 4th generation wire and cable manufacturer, Lake Cable sought to take an important step forward for its brand with consistent messaging that would reinforce the importance of delivery on their product. Caliber delivered as well, with content for a new website, blogs, product brochures, sell sheets, video scripting, trade show ads, email marketing, press releases and all the places for the brand “Where Delivery Matters.”


Tony Kernagis

Marketing Director

Lake Cable, LLC

If I could check all attribute boxes, I would. He is a tremendous talent who is personable, always delivers highly creative work, on time and on budget. He also gave me many options to choose from, which is always welcome. Besides hiring him to work with my company, I've known Dan for years and he is eager, creative, easy and fun to work with. 


Anyone who has the opportunity to work with Dan will be very happy with both his work and attitude. I know I welcome any opportunity to work with Dan in the future.


SAMPLES OF WORK

"Ideas Are Bigger Here." At ER2 Image Group, that's quite literally true.


For over 40 years, this 2nd-generation family business has specialized in printing captivating large-format designs, from environmental graphics within an iconic Chicago building to larger-than-life stadium signage to one-of-a-kind custom installations within corporate headquarters.


ER2's principals saw the opportunity to build on that foundation by telling the story of its superior-quality work on a deeper level than ever before.


Enter Caliber.


We saw ER2 was breaking through with bigger, awe-inspiring projects by partnering with top architects, interior designers and exhibit builders - far beyond what any ordinary "print shop" could say. Consequently, our brand strategy positioned ER2 Image Group as the new builders of extraordinary environments and heir to the great legacies of Chicago builders and architects like Daniel Burnham, Frank Lloyd Wright and Louis Sullivan.

Our content execution encompassed the company website, blogs, social media, public relations, trade media advertorials, video interviews, email marketing, executive ghostwriting and even award show entry descriptions (they won, by the way - over and over again).


Gary Schellerer

Partner

ER2 Image Group

Dan is very creative, knowledgeable and a pleasure to work with. My company came to Dan with basically no social media direction. Today, we rely on this type of advertising more than any other advertising vehicle. Dan has brought our social media to a level of success that was not expected from the beginning. 

Dan's writing techniques have that certain "spark" that intrigues our audience to read on. I look forward to a long relationship and I can't wait to see what he comes up with next!

SAMPLES OF WORK

Imagine a business where the standard of success is reached 30% of the time. That's it. That's the oil and gas business. On average, an oil field only has 1/3 of its product recovered. The rest of it remains trapped and untapped until who knows when.


Otherwise, it's drill a new hole, obtain a limited amount of oil and repeat. Until now.

Engineered Salinity, also known as ESal, is a company based in Wyoming that has found a way to break that cycle with a game-changing approach based on a decade of research, thousands of experiments and many real-world field implementations.

The science is fascinating, but also complicated to explain to most in the oil and gas industry - big company CEOs in particular.

Fortunately, Caliber discovered a way to break down the message so it could speak to those who would allow ESal to conduct a field test. We couldn't sound like scientists. We conveyed that we understood their BUSINESS. And with that, profitability, efficiency, productivity and easy implementation.

After all, superb content marketing to an audience that doesn't speak the same as your people is very much a science too.

SAMPLES OF WORK