Strategy First Blueprint
Want It Done Right The First Time?
Then don't launch into tactics from the get-go.
Get a Strategy First blueprint from Caliber.
This strategic marketing plan, developed over the course of 30-40 days, provides a clear set of solutions for standing out. Upon delivery, we'll then discuss the best ongoing engagement options based on our recommendations.
"PROGRAM HIGHLIGHTS"
Client Interviews:
We’ll interview 5-10 ideal clients to discover your most effective competitive advantage. You will receive access to interview summaries, ideal client profiles and our recommendation for a core marketing message that will allow you to stand out from the competition.
Marketing Hourglass:
New Using our proprietary Marketing Hourglass technology we’ll help you create a roadmap of suggested marketing tactics for each of the phases of the customer buying journey: Know, Like, Trust, Try, Buy, Repeat and Refer.Paragraph
Competitive Landscape:
We’ll study your biggest competitors and create high-level summaries and a report on their marketing strengths and weaknesses.
Content Calendar:
Based on our keyword research we’ll build a content strategy using our “hub” pages approach that will allow you to map out 6-12 months of content as part of your ongoing marketing efforts.
Ideal Client Personas:
Persona for each of your market segments including overview, priority initiatives, success factors, perceived barrier, buying process, and decision criteria.
Priority Growth Recommendations:
From our research and an audit of your existing marketing and online presence we’ll recommend the highest-impact activities you need to consider fixing or implementing today for the best strategic marketing plan possible.
Core Message:
A clearly defined unique core difference, talking logo, and messaging for using your core difference when reaching different target markets.
Presentation Of Findings:
Once we complete our work, we’ll schedule a time to meet with you and your team via video chat to deliver the items above and map out what we believe is the best approach for you to take from a brand strategy perspective. From this point, you’ll have several options for how you put our recommendations from the Strategy First blueprint into action. We can teach you or your staff to do it or we can do it for you
Above all, when you receive our Strategy First findings, you won't just have a strategic marketing plan. You’ll have a clear direction for standing out and attracting the ideal client with a roadmap of the most effective tactics to support your strategy.
Why Wait To Discover The Marketing Strategy That Fits Your Budget Best?
Find Out NOW!
The Strategy First Blueprint and Total Online Presence Audit can be exceptional ways to get your roadmap to marketing success off the ground and building a brand the right way - strategy first, tactics second. Now let's discover which of the two suits your needs best with a pricing estimate you don't even have to wait for.
Answer the questions below and we'll send you a price range for the proper strategy to meet your goals!
