A FRACTIONAL CMO+
FOR THE NEXT GENERATION
If there’s anyone who deserves a Fractional CMO+, it’s the multi-generational business owner. Here are just a few of the things that family businesses have told us:
- We don't really have a Marketing Department and we know we could be doing more.
- Our story isn’t being told the way it could be.
We are so much more than what people realize.
- We used to feel valued by our marketing agency. Now we feel like we're taking up space on their roster. We get a token visit once a month if we're lucky from our account executive.
- We don’t want a partner who takes orders.
We want a partner who comes up with new ideas we never would have considered.
- We want to add more clients to reflect the New Us, less bread-and-butter-pay-the-bills clients reflecting who we used to be. More business in more ways from existing clients. More powerful messaging that our prospective customer can really appreciate with crystal-clear meaning.
- We have to babysit all these vendors and staff members.
As if we didn't already have enough on our plates.
- I feel like we just throw things up against the wall to see what sticks and say, "Let's do that." Or "Here's this hot thing that everybody's doing. We should do that too."
That's not really a process, system or method to the madness for anything we're doing when it comes to marketing.
Are you feeling any of the above?
Do you have concerns about how your family business is going to evolve to the next generation? It’s time you had a conversation with the one Fractional CMO+ can address all of that.
A Fractional CMO+ who’s a lot more nimble than an agency and deeper than any freelancer. A real creative and strategic minded veteran to partner with on writing, SEO, email, social media, everything.
We're talking a smart, senior-level, no-BS-and-down-to-Earth marketing leader.
He’d look closely at the marketing methods you’re currently using, fully assess your brand ideas, strategies and programs and recommend exactly what you need to change in order to make it successful.
Then, if you liked what he suggested on a strategy, he could lead a team to create powerful work for your brand and oversee everything before it landed in your hands.
Experience? You could say that. For the last 28 years, he's been a Copywriter. And Creative Director. And Chief Strategy Officer. And Agency Owner. From all of which he uses today.
Meet your new Fractional CMO+:
Caliber’s Dan Gershenson.
