A FRACTIONAL CHIEF CONTENT OFFICER
FOR THE NEXT GENERATION
FRACTIONAL CHIEF CONTENT OFFICER
Caliber is the Fractional Chief Content Officer
made for two kinds of businesses:
Multi-generational family businesses and
closely held businesses with no more than 5 stakeholders.
If that's you, keep reading.
You probably don’t have a robust Marketing Department and chances are, if you've been working with an agency, you no longer feel valued by them or you wouldn't be here.
Let's be clear.
People come in the door here for
one reason above all others:
CONTENT.
You need to build a bridge from the past to a present and future story told in the most compelling, attractive way to THE prospective and current clientele who matter more to your success than anyone. NOT ANYONE WITH A PULSE.
You want to communicate your value proposition, sales pitch and branding more beautifully in everything you do and everywhere you are. Which is good because...
Anything that can be written, we do. Period.
Blogs. Website pages. Landing pages. Email. Video scripts.
Does it involve words? Check. All day. Every day. Got it?
Now, we realize we aren't the only content creators in town.
But we are the only ones in Chicago with the distinct combination of being Master Certified in the highly reputable Duct Tape Marketing System to complement 30+ years of experience in Copywriter, Creative Director and Brand Strategist roles.
Translation:
Senior-level creative and strategic experience
backed by a proven marketing framework
without the senior-level price tag.
Best of all worlds.
We do handle adjacent-to-content things very well like SEO and social media management. We have to in order to promote content beyond the "Hub" of your brand. But everyone has to have a piece they absolutely crush the competition in. Content is ours.
By the way, we ALWAYS start with a strategy first without exception. No "circling back" to it.
Ever.
Look. There are plenty of "full-service" firms, web development agencies, social media firms and SEO firms. If that's your primary need, hire them. We're friends with many we can refer you to.
However, when it comes to owning the content marketing space in Chicago, we're more highly reviewed, more nimble and at a far greater value than anyone in this particular category.
Go ahead. Google "Content Marketing in Chicago" and see if we're in the top 3 non-paid results. Spoiler alert: We are.
Ready to be guided to more profit and more dream clients so you can build, grow and ignite your business?
If there’s anyone who deserves a Fractional Chief Content Officer to help connect a legacy to an ever-evolving approach, it’s the multi-generational business owner and closely held business stakeholder.
Here are just a few of the things these two types of leaders have told us:
- We don't really have a Marketing Department and we know we could be doing more.
- Our story isn’t being told the way it could be.
We are so much more than what people realize.
- We used to feel valued by our marketing agency. Now we feel like we're taking up space on their roster. We get a token visit once a month if we're lucky from our account executive.
- We don’t want a partner who takes orders.
We want a partner who comes up with new ideas we never would have considered.
- We want to add more clients to reflect the New Us, less bread-and-butter-pay-the-bills clients reflecting who we used to be. More business in more ways from existing clients. More powerful messaging that our prospective customer can really appreciate with crystal-clear meaning.
- We have to babysit all these vendors and staff members.
As if we didn't already have enough on our plates.
- I feel like we just throw things up against the wall to see what sticks and say, "Let's do that." Or "Here's this hot thing that everybody's doing. We should do that too."
That's not really a process, system or method to the madness for anything we're doing when it comes to marketing.
Are you feeling any of the above?
Do you have concerns about how your family business is going to evolve to the next generation? It’s time you had a conversation with the one Fractional Chief Content Officer can address all of that.
A Fractional Chief Content Officer who’s a lot more nimble than an agency and deeper than any freelancer. A real creative and strategic minded veteran to partner with on writing, SEO, email, social media, everything.
We're talking a smart, senior-level, no-BS-and-down-to-Earth marketing leader.
He’d look closely at the marketing methods you’re currently using, fully assess your brand ideas, strategies and programs and recommend exactly what you need to change in order to make it successful.
Then, if you liked what he suggested on a strategy, he could lead a team to create powerful work for your brand and oversee everything before it landed in your hands.
Experience? You could say that. For the last 28 years, he's been a Copywriter. And Creative Director. And Chief Strategy Officer. And Agency Owner. From all of which he uses today.
Meet your new Fractional Chief Content Officer:
Caliber’s Dan Gershenson.
